Just a moment while we sign you in to your Goodreads account. Dan Kennedy reveals why he's the highest paid copywriter in the world in this book. When using problem, agitate, solution, first, define the customer’s problem in clear, straightforward terms (saying only enough to elicit agreement). If you can’t romanticize your product or service or its direct benefits, you’ve got to be able to create excitement out of the feelings of owning it or using it, or the enjoyment of the money or time it saves. Boost your Sales. The Ultimate Sales Letter – 4 th Edition. If you like The Ultimate Sales Letter, you may also enjoy the following books: ...and I’ll show you how to live better and work smarter—faster than you ever thought possible. Did you identify a Hidden Benefit to use? Did you keep the reader moving, with yes-momentum and end-of-page carryovers? Who else has tried selling them something similar, and how has that effort failed? Did you write at least one PS at the end of the letter for a strategic purpose. Put simply, he works hard to collect the information — a lazy man would say an excessive amount — that he needs for each part of the sales letters he writes. Read my The Ultimate Sales Machine summary to learn why you must sell your whole store, not just the product & 2 more valuable lessons from the book. Old, but still good. Put simply, he works hard to collect the information a lazy man would say an excessive amount that he needs for each part of the sales letters he writes. The Ultimate Sales Letter reviewed by Tevin Gongo Really good introduction to copywriting. This appeals to the person’s desire to be part of an elite group, for approval and recognition. The Ultimate Sales Letter is an essential book for every business leader, whether they plan to write their own sales letter copy or hire a copywriter to do the job. Just as you try to crawl inside the letter recipient’s mind and heart, you want to crawl around in your product or service, too. “Always enter the conversation already occurring in the customer’s mind.” — Robert Collier (also known as “The Collier Principle”). Your sales letter is your digital salesman and if it does a terrible job, you can say goodbye to any chances of you making even $1 online. “Always enter the conversation already occurring in the customer's mind.”, “Do not arrive as an interruption or disruption, attempting to divert your reader's attention from the object it is focused on, fighting to interest him in something different from what he is already, at this moment, interested in. This is called “damaging admission copy.”. Must read if you are in advertising or marketing field or any other proffession - it will help you to tell the story better. I'm a Gold-Plus member and get his monthly newsletter and I've spent thousands on his training CDs, DVDs, and seminars. Every time I read the book, there's more to absorb. He pulls no punches. February 1st 2006 The word "ultimate" is somewhat vague – it's an abstract, and thus not a concrete, word. And after all, Dan Kennedy is the master of marketing. Sometimes that aspect is a little overwhelming because just because someone like me can appreciate good copy doesn't mean it's easy to replicate. The Ultimate Sales Letter Really good introduction to copywriting. [CDATA[ Dan Kennedy is as straight to the point as they came. (e in b)&&0=b[e].k&&a.height>=b[e].j)&&(b[e]={rw:a.width,rh:a.height,ow:a.naturalWidth,oh:a.naturalHeight})}return b},t="";h("pagespeed.CriticalImages.getBeaconData",function(){return t});h("pagespeed.CriticalImages.Run",function(b,d,a,c,e,f){var k=new p(b,d,a,e,f);n=k;c&&m(function(){window.setTimeout(function(){r(k)},0)})});})();pagespeed.CriticalImages.Run('/mod_pagespeed_beacon','http://anuch.cl/wp-content/uploads/2017/06/muxiqcbk.php','Ez0F1MDYS1',true,false,'B9CdYFOcE30'); Write these items down in order of priority. Get away from that boss who tells you when to go to work, lunch. Let us know what’s wrong with this preview of, Published Did you give careful thought to getting your letter delivered and/or through gatekeepers to its intended recipient? Good book on writing with the client/customer in mind. But too many sales letters end up in the junk file or the wastebasket. Want something accademic, just unapplied theory? Old but still valid arguments about how to write a great ad copy. Great sales copy is a must if you want to entice new customers or bring back the ones who have bought from you before. You can divide recipients into two personality extremes: the impulsive and the analytical. 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Thousands (Hundreds, Millions) Now ________ Even Though They ________, One of the simplest ways to strengthen a headline is attaching a “flag.” The Flag is brief, as brief as a single word, stuck on the front of the headline, to reach out and grab the attention of certain specific prospects, by telegraphing that the message is specifically for them. As a marketer, I know that I can stand out even more if I can add this particular skill. This puts the “who is this for?” ahead of what is being advertised and sold (if you’re writing online, Brian Dean discusses doing this for. The danger for the business owner writing copy for himself and for his own business is ingrained assumption—encouraging shortcutting or altogether neglecting this step. Regardless of who you are addressing your copy to, it is better to err on the side of simplicity. (Leave no unanswered questions!). Dan S. 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