Generations of Australian and New Zealand children have been raised on Ribena, because that nice lady on telly told them the blackcurrants in the purple stuff contained four times the vitamin C of oranges. [10] In 2003, the Food Commission in the United Kingdom criticised the sugar levels in regular Ribena as contributing to childhood obesity. The rich in Vitamin C chewable. [11], In 2004, two high school students in New Zealand conducted a science experiment to determine the vitamin C levels of their favourite fruit drinks. Kekal Sihat & Sentiasa Bahagia dan Nikmati Ribena yang mengandungi Vitamin C bersama Keluarga di Hari Raya Selamat Hari Raya . The quote was, "the blackcurrants in Ribena contain four times the Vitamin C of oranges". Pasukan Ribena Malaysia . The most significant is vitamin C. In fact, blackcurrants carry four times the amount of vitamin C as oranges, and double the amount of antioxidants as blueberries. [9] They contacted GSK, which did not respond to them, and their story was picked up by the television consumer affairs show Fair Go, which broadcast the story nationwide in October 2004. [9] Following further testing, in March 2007, the New Zealand Commerce Commission brought 15 charges in the Auckland District Court against GlaxoSmithKline under the Fair Trading Act. 95% of all Britain's blackcurrant make it into Ribena blackcurrant concentrate. The case * Testing found ready-to-drink Ribena contains no detectable vitamin C. Ribena Blackcurrant Concentrate. They calculated that each 100ml of Ribena contained about 22mg of vitamin C. Note: You will need to bring a powdered or liquid drink, health product, fruit samples, or other commercial sample to lab for vitamin C analysis.You will need enough to make 500 mL of sample for use in 3-5 titrations. It is essential for a healthy diet. In April 2018, in the United Kingdom, Ribena's longstanding recipe was changed by the addition of artificial sweeteners in response to the introduction of a sugary drinks tax by the UK government. Britain's blackcurrants have one thing in common ? Ribena underwent a few changes in recent years, and lost its reputation as a healthy drink. Dr Vernon Charley first produced blackcurrant syrup in 1933. [8], Through the years GSK and its predecessors developed many soft drink versions of Ribena but it retained an image as a "healthy food" in the UK and other Commonwealth countries. Peraduan Ribena Loket Emas telah tamat. GSK has a worldwide turnover of more than $61 billion, second only to drug giant Pfizer. [18], Long Ashton Agriculture and Horticulture Research Station, Learn how and when to remove this template message, "We have Frank and Vernon to thank for Ribena", "Sugar tax revolt: Meet the Ribena stockpilers", "Old Photos of Coleford and district — H W Carter", "Pre-publication draft: When an Icon Stumbles – The Ribena Issue Mismanaged", "Schoolgirls rumble Ribena vitamin claims", "Ribena and Lucozade sold to Japanese drinks giant", GlaxoSmithKline Services Unlimited v Commission, https://en.wikipedia.org/w/index.php?title=Ribena&oldid=991548517, Articles with unsourced statements from October 2020, Articles needing additional references from October 2020, All articles needing additional references, Creative Commons Attribution-ShareAlike License, This page was last edited on 30 November 2020, at 17:12. Vitamin C –A Natural Antioxidant Concept: Vitamin C (ascorbic acid) is an antioxidant. Highly popular, the brand is rooted in the hearts of many in Singapore, with almost everyone fondly reflecting upon Ribena as their favourite childhood drink. Ascorbic acid or vitamin C is a natural antioxidant in fruits and vegetables, but the European Commission permits its use as an additive in juices, jams, dairy products and other foods. Our blackcurrants are high in Vitamin C. We know every farm where our crops are harvested so from bushel to bottle we ensure only the finest blackcurrants make it … They calculated that each 100ml of Ribena contained about 22mg of vitamin C. Just Juice products contained levels of about 72mg. Ribena is a British-origin brand of blackcurrant-based uncarbonated and carbonated soft drink and fruit drink concentrate. The readymade version was advertised with the phrase ‘the blackcurrants in Ribena contain four times the vitamin C of oranges’. Production moved to the new Royal Forest Factory[6] at Coleford in the Forest of Dean in late 1947, where production takes place today. The students - now 17 - decided in mid-2004 to test the vitamin C levels of their favourite juices, including Ribena, Just Juice and Arano, for a school project. Ribena Taste the Ribena Goodness. TallGuy 03:06, 4 April 2007 (UTC) That was the misleading claim which relates to the syrup. Ascorbic acid is a good reducing agent and therefore it is easily oxidised. From 1942, almost the entire British blackcurrant crop was made into blackcurrant syrup (or cordial), almost all of it manufactured by Carters, and it was bought by the government and distributed to the nation's children for free, without the Ribena brand name, giving rise to the lasting popularity of blackcurrant flavourings in Britain. When they got no response, they telephoned the company but again received no reply. It is, however, misleading as it implies the Ribena itself has four times the Vitamin C of oranges and that is what they were fined for. But the judge stopped short of ordering a television campaign because it had been a year since the misleading advertisements had run. No added sugar. [12] In March 2007, GSK pleaded guilty and was fined NZ$217,500 by Auckland District Court for misleading consumers, and were ordered to run a series of corrective advertisements and place a statement on its website. 95% of all Britain's blackcurrant make it into Ribena blackcurrant concentrate. Britain's blackcurrants have one thing in common ? Vitamin C deficiency can lead to a disease called scurvy, which is characterized by abnormalities in the bones and teeth. The commission said that although blackcurrants had more vitamin C than oranges, the same was not true of Ribena. Just Juice products contained levels of about 72mg. Ribena Blackcurrant Concentrate. The company also admitted it may have misled customers in advertisements saying the blackcurrants in Ribena syrup had four times the Vitamin C of oranges. GSK's TV advertisements claimed "the blackcurrants in Ribena have four times the vitamin C of oranges". Anna Devathasan (left) and Jenny Suo revealed Ribena's real vitamin C levels. Keep active. Methods for the detection of vitamin C involve titrating it against a solution of an oxidising agent. That is quite correct. He said the advertisements' wording needed court approval and would have to run at least twice within the next month. Sila pengumuman keputusan di Facebook Ribena Malaysia pada hari 30th May, 3pm. [1], In 2013, annual worldwide sales were around £500 million. It also alleged its testing found ready-to-drink Ribena contained no detectable level of vitamin C. This was in response to growth in the flavoured carbonate market that year. The figure for Ribena seemed too low, particularly as the company had promoted the product by claiming that blackcurrants had four times the vitamin C of oranges. [1][16] The eventual sale to Japanese company Suntory for £1.35 billion was announced in September 2013. The girls' discoveries have also scored a hit in Australia. The readymade version was advertised with the phrase 'the blackcurrants in Ribena contain four times the vitamin C of oranges'. [1] In April 2013, GSK put Ribena, along with Lucozade, up for sale to focus on its pharmaceutical business. Get your daily dose of Vitamin C from RIBENA. Many fruits and vegetables contain vitamin C, but cooking destroys the vitamin, so raw citrus fruits and their juices are the main source of ascorbic acid for most people. By 2013, the brand was widely regarded as a soft drink. Dr Vernon Charley was a leading scientist at The University of Bristol who developed Ribena after becoming aware of the high levels of vitamin C that blackcurrants contained. Beecham, a company that has been part of GSK since 2000, bought the brand in 1955 and developed many soft drink versions. Eat healthy. We're passionate about which berries are special enough to make it into Ribena. The Commission argued that this claim, while literally true, was likely to … The girls were in Auckland District Court today when the charges were admitted. A really summer-fun-spot from Blackginger and Shy the Sun for MC Saatchi London Glaxosmithkline wanted a fine of about $60,000 and no corrective television advertising. - NEWSTALK ZB, NZPA, NZHERALD STAFF, Aussie giant's $5b takeover play for Vodafone NZ owner, Auckland Real Estate Trust eyes expansion, Market close: NZ stocks a stone's throw away from record, Opinion: Beehive a symbol of NZ's polluting past, Kiwi kids slide further in maths and science, UK gives first doses of Covid-19 vaccine as world watches, Barry Soper: Trevor Mallard's rape accusations could have been his undoing. But then the television consumer affairs show Fair Go picked up the story and suggested the girls take their findings to the Commerce Commission. [1] In 1989, Beecham and SmithKline Beckman merged to form SmithKline Beecham,[7] and in 2000, SmithKline Beecham and GlaxoWellcome merged to form GlaxoSmithKline (GSK). It admitted that its cartoned Ready To Drink Ribena, which it claimed had 7mg of Vitamin C per 100ml, in fact had no detectable Vitamin C content. A rich source of vitamin C. Ribena Blackcurrant Concentrate. The opinion was upheld by a hearing in the High Court. No artificial colours. Given Ribena's advertising claims that "the blackcurrants in Ribena have four times the vitamin C of oranges", they were astonished and wrote to … [1][9], In 2001, a formulation of the diluted Ribena cordial, sold as Ribena Toothkind (and endorsed by the British Dental Association as being less damaging to teeth than other soft drinks), was judged by the United Kingdom Advertising Standards Authority to have been advertised in a misleading manner, and claims that the drink did not encourage tooth decay should be removed from the packaging. Carters was bought out by the Beecham Group in 1955. 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