What is PESTLE analysis? Collecting information is a key part of the problem solving process. The abbreviation stands for Political, Economic, Social, Technological, Legal, and Environmental factors. Depending on the organisation, it can be reduced to PEST or … The result of which is used to identify threats and weaknesses which are used in a SWOT analysis. PESTLE Analysis also is known as PEST analysis is a marketing concept and business analysis tool used to analyze external environment (macro environment factors) of a business. A PESTEL analysis is an acronym for a tool used to identify the macro (external) forces facing an organisation. Done properly, a PESTLE analysis can test your business’s sensitivities to the business environment. The PESTEL or PESTLE Analysis is a tool that is used to identify and analyze the key drivers of change in the strategic or business environment. The letters stand for Political, Economic, Social, Technological, Environmental and Legal. PESTEL or PESTLE analysis, also known as PEST analysis, is a tool for business analysis of political, economic, social, and technological factors. PEST analysis (political, economic, socio-cultural and technological) describes a framework of macro-environmental factors used in the environmental scanning component of strategic management.It is part of an external analysis when conducting a strategic analysis or doing market research, and gives an overview of the different macro-environmental factors to be taken into consideration. A PESTEL analysis or more recently named PESTELE is a framework or tool used by marketers to analyse and monitor the macro-environmental (external marketing environment) factors that have an impact on an organisation. Learn more. This is a way of looking at a business from an external perspective and allows you to consider the key influences and the implications. The tool allows the assessing of the current environment and potential changes. So, what’s a PESTLE? There are many techniques that can be used to help identify what information to collect. PESTEL or PESTLE analysis, also known as PEST analysis, is a tool for business analysis of political, economic, social, and technological factors. The analysis is helpful in decision making and can assess and current and future … Definition of PESTLE Analysis. It offers people professionals insight into the external factors impacting their organisation. A PESTLE analysis is a framework to analyse the key factors (Political, Economic, Sociological, Technological, Legal and Environmental) influencing an organisation from the outside. A PESTLE analysis is a strategized framework or tool that is predominantly used by the marketers to analyze as well as monitor some of the macro environmental factors that leave behind an impactful difference on the progress of the organization. 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